Tuesday, December 06, 2005

How Many Barrels Of Oil Does Your Computer Burn?

Today I came across an ad for the new Sun Fire T1000 server, which is supposedly "eco-responsible". I suppose that means it takes less electrical power to do the same job as other servers.

So how do they sell this? With this ad:

Note that they equate server power with oil usage, in complete ignorance of the fact that in the U.S. almost no power is generated from oil. Unless you're in Hawaii...

I especially like the "Let's Change This" trademark. Brilliant.


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